Step Up to Bruvi

I really *wanted* to love the Bruvi, especially given the price point. It looks great on the counter and the idea of eco-friendly pods is appealing. But after extended use, it’s clear that several product design decisions are actively working *against* the user experience and that’s what makes it feel not worth the money.

The biggest issue is the pod handling system. Automatically dropping pods into a receptacle sounds convenient on paper, but in practice it adds friction, mess, and failure points. The bin fills up quickly, spills coffee when you have to empty it, and too often becomes part of the problem instead of the solution. I’ve had pods fall through without being brewed, especially refillable eco pods, which defeats the purpose entirely.

Worse, when something goes wrong, the machine requires hands-on intervention in places that should never require it. I’ve had to put my fingers inside the machine near the needle area to retrieve stuck pods. That’s not just inconvenient; it’s a design flaw. A coffee machine at this price should never require that level of manual troubleshooting.

Temperature consistency is another miss. If I don’t use the hottest setting every time, the coffee comes out lukewarm. That suggests the default heat profile isn’t aligned with how people actually drink coffee.

None of these issues feel unsolvable. Design changes that would materially improve the experience:

* A simpler pod workflow (manual in / manual out or a better ejection path)

*…