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The Guilt Free Toss™

An ingenious pod disposal solution, unique to B–Pods®.
Because recycling just isn't as effective as you may think.

Degrading b-pod lifecycle

The Plastic End of Life Problem

There’s a lot of plastic in the world, including food packaging. It’s convenient, affordable, food safe and preserves freshness (which reduces food waste). Yet, we all know the issues with single-use plastic. In fact, the problem isn’t plastic per se, it’s plastic waste. And though consumers have embraced the idea of recycling, the reality isn’t so simple. Despite best intentions, only about 9% of all plastic is actually recycled, and small coffee capsules are especially challenging to process. Once in landfills, untreated plastic takes hundreds of years to decompose. Compostable bioplastic pods sound good but with little industrial composting infrastructure, those pods most often also end up in landfills with a similar result.

That’s why Bruvi decided to invest our time and resources to develop a more practical solution.

Introducing the Guilt Free Toss™

Only B-Pods can simply be tossed in the trash after use.* Yes, you read that right.

No need to peel the lid, separate out the coffee grounds or wash the cup. That’s because B-Pods are made for disposal in a landfill. They are uniquely designed to substantially break down much more rapidly than untreated plastics, through an organic process that leaves no microplastics behind. In applicable landfills, B-Pods can also play a role in Landfill Gas to Energy projects, creating renewable energy and bringing enhanced end-of-life value.1

Our breakthrough B-Pods are by no means the ultimate solution for waste management or climate preservation but they do offer a more practical alternative given the realities of the existing infrastructure for recycling and waste disposal.

The Guilt Free Toss™ Explained

Squiggle line for decoration

From Trash to Potential Energy

An alternative pathway to responsible waste management

Earth with Pod

Bruvi B-Pods are uniquely designed to be tossed in the trash without guilt.

Unlike untreated plastic single-serve pods, or even compostable pods, which take hundreds of years to decompose in a landfill environment, Bruvi B-Pods substantially break down over a few years, in an organic process without leaving microplastics behind.

Today, US municipal landfills (where our household trash ends up) are closed environments and are required to capture, then flare the off-gasses. About 50% of active municipal landfills do even better and repurpose collected methane into clean renewable energy, through Landfill to Gas Energy projects, with more pending projects across the US.4 All of that means that in applicable landfills with active LFGTE projects, B-Pods can be part of the renewable energy creation, which ultimately can be used to power cities and run turbines. Bruvi is doing our small part - one pod at a time - to support these efforts, in order to bring enhanced end-of-life value to our pod packaging. And there’s nothing trashy about that.

Not Your Father’s Landfill

Landfills that don’t have LFGTE programs still flare the majority of gasses collected to prevent them from entering the atmosphere.

Landfill Degradation Test Results


ASTM D5526 test for the B-Pod outer cup shows the propensity for Bruvi B-Pods to be used for waste to energy conversion in a landfill environment. B-Pod outer cup biodegrades 63% in 577 days in anaerobic landfill conditions, vs. 2% degradation for untreated polypropylene. ASTM D5511 testing of the entire B-Pod (outer cup, inner filter, cap and lid) shows 26.9% biodegradation in an anaerobic environment as of 209 days (testing ongoing).

Graph of degradation test results

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