Had been eyeing Bruvi for a little over a year and finally decided to get one on their sale + auto-renew pods. After comparing the ethical standards from Bruvi to their competitors, it was a no brainer. Plus, having a lot of the premium features (and then some) made me feel like I wasn't missing out. I wanted the option of brewing both espresso and full pours, and the only other option were the Vertuo machines, but I have a hard time justifying paying the Vertuo pod prices, especially over the long term. Bruvi provides quality pods with more grounds, a cleaner/healthier brewing method, at a reasonable price per pod (especially on a subscription). I've loved new Bruvi so far and don't foresee that changing!