Brewer, Meet Counter. WIRED reviews Bruvi.

Bruvi • April 30, 2025 • 3 min read

Brewer, Meet Counter. WIRED reviews Bruvi.

 

“Cute, sleek design. Large touchscreen. Many adjustable settings. Biodegradable pods. Smartphone app for scheduling brewers. Collects its own trash. Brews a cup of coffee in one minute.”

That’s how WIRED ticks off key features in their review of the Bruvi Brewer.

We’ve been fortunate to have many leading publications try Bruvi and say nice things about us, but the review in WIRED is one of our favorites. Not only is the writer thorough about putting Bruvi through our paces, but anyone who’s a coffee drinker can relate to how she talks about her own coffee experiences.

We’ve included excerpts from the review here. 

“...But sometimes you just want a dang cup of coffee and you want it right now! I’m on the hunt to find pod-style coffee brewers worth the space they take up on the counter, and my favorite that I’ve tried so far is the Bruvi BV-01.”

“The Bruvi BV-01 is cute. It looks sort of like if Ikea made a coffee brewer. It’s available in Black or Cream & Sugar color schemes (I tested the latter). It’s got a sleek, 70-ounce water reservoir and a large, modern touchscreen, and a few of the plastic pieces on the Cream & Sugar model have a wood-look finish. If I’m going to put something on my counter with its very limited space, I want it to look good. This machine does.”

“I could tell right away that Bruvi paid attention to the details. Unboxing the machine was a breeze—it was wrapped in a Japanese knot bag, and each piece was protected with paper to prevent scratches. The easy-to-understand welcome guide walked me through running a cleaning cycle before brewing my first cup.”

“The attention to detail continues with the brewing process. The Bruvi BV-01 has a built-in trash bin for its B-Pods, with enough space to hold six used pods and a window to show how full it is. The machine is quiet when it operates, ending each brew cycle with a cheery little chime. The touchscreen shows a progress bar during the brew. The drip tray can be readjusted to fit up to a 6.5-inch-tall mug. The inside of the handle even says “Good morning, sunshine” for goodness’ sake. It’s just a cute little appliance that makes me happy every time I see it.”

“My favorite detail of all? B-Pods (Bruvi’s proprietary coffee pods) are biodegradable. You don’t need to peel off the lid or dump the grounds. You can throw them away in the trash. The plastic is designed for landfill disposal and is infused with enzymes that break the plastic down much faster without leaving microplastics behind—the test is ongoing, but so far, ASTM D5511 tests of the entire B-Pod show 84 percent biodegradation in a landfill environment over 534 days. That’s simply not the case with traditional plastic coffee pods.”

“There are pods for coffee, tea, and espresso, all from local and artisanal brands such as Triple Death Coffee and Saka Matcha. I tried pods from Klatch, Lamill, and a few of the kinds in the variety pack, and they were all tasty.”

“The machine works quickly. It takes five seconds to heat water and brews cups back-to-back in about one minute per cup. After spending many a Christmas morning groggily standing at my mom’s Keurig waiting for it to heat up so we can all get our coffee fix, the ability to brew cups in quick succession with the Bruvi is one blessing that I won’t take for granted.”

“All in all, the Bruvi BV-01 is a precise, great-looking brewer that makes a good, strong cup of coffee in under a minute and a half. If you, like me, sometimes just want your caffeine fix without needing to deal with a kettle and a coffee grinder and a coffee filter and goodness knows what else, this is the machine you’re looking for. (But you can’t have mine because it’s staying on my counter. Sorry, Instant Pot, but you’ve been demoted.)”