Tech Crunch interviews Bruvi Co-Founder Mel Elias about our breakthrou

“Bruvi’s new coffee pods bio-degrade faster with the power of enzymes”

“Bruvi’s B-Pods take a novel approach that (probably correctly) assumes consumers are too lazy to return their aluminum pods to the manufacturer (looking at you, Nespresso), and too clumsy to do the pre-processing needed to properly dispose of other pods. So the company instead assumes that the pods go to a landfill, and designed them to disintegrate when they do.”

Our Co-Founder Mel Elias was interviewed by Tech Crunch about our new and smarter solution for disposing of coffee pods, using bio-enyzme infused plastic.

“The company caught my attention… for its plastic-degrading bio-enzyme tech — seeing another implementation of the same idea turn up in the wild in a commercial application is exciting.”

Some key quotes from Mel:

“The reality today is that the world uses a lot of plastic. But if we’re being really honest, there are still no scalable and truly commercially viable alternatives to this material — especially in the U.S. where access to industrial composting facilities is very limited…Plastic, especially for packaging, is cost-effective, preserves food freshness and safety and uses comparatively fewer natural resources or carbon footprint to produce. We think the biggest problem with plastic — especially single use plastic, is its end of life — i.e. plastic waste.”

“We are convinced here at Bruvi that we have found a very viable alternative, other than recycling, to address the problem of plastic waste by using bio enzyme technology,” Elias says. “Some innovative companies continue to pursue the quest for alternative packaging materials — and that’s great and very much required. But our approach at Bruvi, as a local startup without billions of dollars of capital, has been to ask — what do people do now? What infrastructure exists? How can we make it better than before in practical steps that the masses can adopt without expecting a migration of human behavior?”

“For consumers who are under the perception that single-serve pod coffee systems are bad for the environment, our aspiration at Bruvi is to ultimately turn this perception on its head and demonstrate that if you really care about the environment but still want to drink specialty coffee, Bruvi is your choice…the enzyme-infused pod allows us to achieve this lofty objective…it provides for a better alternative for responsible plastic waste disposal.

“Bruvi’s goal… is to ultimately create the most eco-efficient way of consuming specialty coffee. Single-serve, and Bruvi in particular, is some way down the road in achieving this. A pod system like ours reduces coffee, water and energy waste.”

“This is the first time enzyme-infused plastic has been applied to a polypropylene coffee capsule..Our social impact mission demands this course of action and so do the consumers we are trying to reach. Simply put, we couldn’t afford not to implement this solution.”